Lots of Fish (POF) has had a track record as a hookup software among online dating app customers, but according to the way of Chief Executive Officer Malgosia Green the last two years, the company is pivoting to create an even more engaging and real experience for consumers.

In a current interview with Green uploaded regarding company’s web log, she discusses the woman main aim to produce a more authentic online dating knowledge at POF. The company’s research unearthed that 84percent of singles mentioned they wanted much more authenticity in matchmaking and think all face filter systems must certanly be banned. Thus, POF had been the first one to carry out a face filtration ban and focused on auditing 70 million photos and the removal of face-filtered photos. 

“there’s a lot of superficiality in society, especially since the increase of social media in which men and women see the physical lives of others just through the lens of perfectly curated image nourishes,” Green mentioned. “Singles think much more stress to conform to these ideals than ever before. The aim is always to relieve the force that surrounds internet dating today.” 

And forbidding filter systems, the firm in addition produced an effort called The associate Pod – an advisory council contains 6-10 POF members. The firm features an unbarred application procedure on their website proper who wants to apply.

The representative Pod council will work with product, concept and marketing teams to aid “drive item advancement” per Green, which includes testing and informing product upgrades and features. Afterwards along the way, Green promises to collect the government staff and take a seat making use of council to pay attention and get insight as to what they may be doing as a business to raised serve members.

POF is very responsive in assisting individuals better connect during the COVID-19 outbreak while they shelter at your home, especially through the in-app movie talk attributes. POF merely founded Live!, a livestream video system within the application in which customers can see avenues of man people at any time and engage with them if they think a spark. 

Green points out that rollout of Live! had been staggered, accessible to those locations a lot of suffering from coronavirus basic (for example Ca, nyc and Washington), before it was actually rolled aside throughout the U.S. (POF is situated in Vancouver, Canada.)

“COVID-19 features truly put a pause on in-person relationship, but that doesn’t mean men and women have to stop dating altogether,” she mentioned during the blog post. “i am really happy with all of us at enough seafood have been in a position to rotate quickly and innovate to meet the increased need of digital link during this period.” 

Inside the Live! program, the organization also established NextDate, a virtual performance dating solution in which at specified instances twice per week, men and women can join and do rounds of 90-second video dates to find out if there is a link with any fits.

Green had this to say concerning the new features: “We have the capacity to profoundly impact thousands of people’s lives that assist all of them get a hold of meaningful real human connections; that for me, the most exciting components of the company.”

To get more about this matchmaking service look for all of our POF analysis.